Varian
Role: Brand and Marketing Specialist
In this role, I work on a creative team within corporate marketing and I am responsible for designing and producing multimedia assets. This includes product videos, motion graphics, brochures, spec sheets, email banners, and social media content, for various product lines and trade shows.
Here’s some of the external facing work I have done at Varian.
Varian crafts strategic messaging for every trade show, and for its largest event, ASTRO, I was tasked with creating the main video that showcased our core message for the show.
Varian frequently debuts new products at various trade shows, and I have developed multiple teaser campaigns to build anticipation for these launches.
Varian collaborates with several external agencies to produce large-scale assets like product videos. However, in many instances, I’ve taken the lead on creating these videos in-house, saving the company both time and money while delivering high-quality results.
