Oregon Women’s Basketball
Role: Motion Graphic Designer
Agency: Allen Hall Advertising
Collaborated with the creative director, copywriters, and art directors to develop a comprehensive visual identity for the Oregon Women’s Basketball campaign. Created motion graphics for social media and digital advertisements, elevating the campaign's impact and engagement.
Contributed to an 80% increase in ticket revenue, with ticket sales doubling compared to the previous season. Played a key role in achieving a #2 NCAA attendance ranking by enhancing the campaign's visibility and reach.
The campaign to drive ticket sales featured 14 unique posters distributed at 14 different games, which, when combined, formed one large poster. I created a visual representation of this concept to promote the idea across social channels.
Throughout the campus, we showcased visual displays to promote the basketball team. I created motion graphics inspired by the posters to enhance these displays.
